Social Media Projects

Video Series Optimized for Social Media (Watchmaking)

Video interview exploring the question:
"Are quartz watches really lower quality?"
through a colleague's personal perspective.

Video presentation of our exhibition at the Festival de l'Horlogerie in Yverdon.

Planned and coordinated the event, overseeing the exhibition setup, product presentation, and promotional materials. Conceived and produced this spontaneous, authentic video, intentionally keeping it simple to capture the atmosphere of the exhibition in a genuine way.

Video presentation of a new coffee product – The Moka Ciao
Showcasing an authentic Italian coffee experience with a focus on product features, ease of use, and the rich aromas delivered through ESE pod technology.

Promotional campaign for an Espresso & Latte Art Masterclass
Creation of a social media campaign to promote a professional coffee workshop, highlighting expert knowledge and customer engagement. The campaign successfully converted interest into bookings, resulting in a fully booked (sold-out) masterclass.

Seasonal promotional campaign for a premium pistachio panettone
Created a social media campaign to promote a seasonal product, increasing online and in-store visibility while driving customer engagement and sales.

Seasonal campaign for Cianciullo Premium Panettoni
Created a human-centred social media campaign, opening with a panettone unexpectedly landing on my head before introducing the range of gourmet flavours. The engaging concept helped the video surpass 10,000 views.

As part of a 360° marketing campaign—including social media, in-store promotions, and targeted B2B and B2C newsletters—the campaign sold out the entire seasonal stock. It also marked the business's first successful expansion beyond coffee, introducing complementary premium products such as panettoni and other gourmet treats.

Promotional campaign for Caffè Patria

Created a social media campaign promoting a traditional family-owned coffee from Caserta, highlighting its heritage and flavour profile. The campaign increased product awareness and drove online and in-store sales through a limited-time promotional offer.

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